The best content marketers in the world succeed because they are able to connect to other humans on a deeper, more meaningful level. So, wouldn't AI-powered content marketing just create more junk content? Not if you get the handoff right, explains Dr. Brad B. Miller, the CEO of Puzzle.
The content marketing battleground is won by being a better listener and creating content that cuts to the soul, and addresses real human problems. Dr. Miller agrees AI can't do that (yet). But he does think AI can successfully master the part of content marketing all marketing hate: the repetition and endless tailoring of messages for various platforms.
The content marketing battleground is won by being a better listener and creating content that cuts to the soul and addresses real human problems. Dr. Miller agrees AI can't do that (yet). But he does think AI can successfully master the part of content marketing all marketing hate: The repetition and endless tailoring of messages for various platforms.
Miller explains humans should be empowered to do their best work by listening to the audience and getting to know them deeply. They should not be wasting time fitting a LinkedIn message on Twitter or endlessly tracking A/B tests using various sentence structures.
Miller digs into the weeds on how carefully listening and watching people yields mountains of data, why human observation is data-rich, and how he can pick out innovators in a large group of people.
What is Puzzle?
Puzzle is designing the future of content operations with AI-powered tools.
Humanity is defined by its ability to create. So why is content creation the bane of every company's existence? From insufficient tools to tedious workflows, the process of creating meaningful content robs your company's best talent of their most precious resource - time for creativity.
Puzzle uses artificial intelligence to consolidate the content marketing process into three simple steps: build, review, & boost. With machine learning tools & powerful integrations, Puzzle transforms your company's content marketing team & empowers them to make their greatest impact on both the top and bottom lines. They can now build higher-quality content, review it faster to ensure greater accuracy, & ultimately boost your brand's equity through impactful content marketing.
Dr. Brad. B Miller
Co-founders, Dr. Brad B. Miller & Derek Neuland have a combined 30+ years of experience in empowering creators to make their greatest contributions. Together, they fuse many wide-ranging fields from organizational behavior & innovation to linguistics & content creativity. They are designing Puzzle to give everyone the super-power of making their greatest creative impact.
Visit their website, puzzlelabs.org to see what they're building.
AI Video Search
Learn more about AI video search from Soar.com at soar.com/videosearch